Posts by PK Network

Pat Kehoe featured on eSports & Live Entertainment Panel at 2018 NAB

On October 18th, Pat Kehoe spoke on an eSports and live events panel with Joseph Hopkins of Make.tv, Steve Davis of Ooyala, and Stuart Lipson of the eSports Advertising Bureau at last week’s NAB Show NY. Critical needs for live – abundant bandwidth at every stage of transmission, capable technical partners, and advertisers who understand…

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The Summer of Awards: PK Network Wins Big in 2018

PK Network won 20 (+5 honorable mention!) creative and marketing Telly and Hermes awards for digital, tv, print, and outdoor advertising for Mediacom, Mediacom Business, Fantástico and the New York Cosmos. We’re especially pleased to win the only two local, gold, People’s Choice Telly Awards, where winners are voted on by the public.

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Cosmos Campaign Nets 8 Telly Awards

How do you pack a new stadium with soccer fans for an entire season? We used cross-platform advertising to reach family, individual and Hispanic fans where they lived – that meant a flexible out-of-home campaign of digital subway panels and bus sides to highway billboards. We mixed in targeted TV and social media to build…

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PK Network Wins 5 Telly Awards

How do you pump up the sales funnel? By featuring the growing number of business owners who successfully used Mediacom’s broadband services to expand their business and increase productivity, we illustrated the benefits of broadband for a variety of companies. The campaign contributed to an 8.9% year-over-year growth and conversion rates from digital advertising were…

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PK Network Win At Cablefax Digital & Tech Awards

On March 6, 2018, at New York City’s Yale Club, PK Network along with our clients Mediacom Business and Mediacom celebrated our collaborative efforts at the Cablefax Digital and Tech Awards Luncheon. Taking home a “Tech Advertising Campaign” win for our Gigabit+ Fiber Solutions campaign with Mediacom Business, and being Digital Awards finalists with Mediacom in…

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The Couch Potatoes Give Mediacom’s
Social Presence A Boost

How do you turnaround negative brand sentiment and build positive engagement? We met the challenge by creating a humorous original content series starring two TV experts, the Couch Potatoes. This self-deprecating duo took shots at themselves and made corny yet endearing comments on everything from the client’s programming to national holidays. Facebook Results: 168 post…

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PK Network Starts 2018 As Campaign Magazine Contest Finalists

Campaign Magazine’s “Cover Hack” contest invited creatives to design the wrap of their February print edition, in partnership with Ai Media Group. PK Network submitted a number of entries, one of which was named as a top 10 finalist. The theme was “The Epic Journey of Advertising.” PK Network designed a cover that portrays both…

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A Full Season Of Online Promotions For The NY Cosmos

How do you grow fan loyalty and engagement? We used social media for NY Cosmos players to share their stories through “Player Vignettes.” These social media stories along with other videos and posts resonated with fans across social media platforms from FB and YouTube to Twitter posts. A compilation of NY Cosmos player profile videos…

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Taking Small Businesses From Rough Sketch To Reality

Many small businesses concepts begin as a scribble on a napkin before becoming a fully-realized business. We ran with that concept  for our Growing Stronger TV campaign. We morphed hand-drawn sketches into live video action to communicate the development and launch of a small business. For this technique, we removed the backgrounds from the filmed image,…

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