Cable Industry

Pat Kehoe featured on eSports & Live Entertainment Panel at 2018 NAB

On October 18th, Pat Kehoe spoke on an eSports and live events panel with Joseph Hopkins of Make.tv, Steve Davis of Ooyala, and Stuart Lipson of the eSports Advertising Bureau at last week’s NAB Show NY. Critical needs for live – abundant bandwidth at every stage of transmission, capable technical partners, and advertisers who understand…

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Cosmos Campaign Nets 8 Telly Awards

How do you pack a new stadium with soccer fans for an entire season? We used cross-platform advertising to reach family, individual and Hispanic fans where they lived – that meant a flexible out-of-home campaign of digital subway panels and bus sides to highway billboards. We mixed in targeted TV and social media to build…

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PK Network Wins 5 Telly Awards

How do you pump up the sales funnel? By featuring the growing number of business owners who successfully used Mediacom’s broadband services to expand their business and increase productivity, we illustrated the benefits of broadband for a variety of companies. The campaign contributed to an 8.9% year-over-year growth and conversion rates from digital advertising were…

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PK Network Win At Cablefax Digital & Tech Awards

On March 6, 2018, at New York City’s Yale Club, PK Network along with our clients Mediacom Business and Mediacom celebrated our collaborative efforts at the Cablefax Digital and Tech Awards Luncheon. Taking home a “Tech Advertising Campaign” win for our Gigabit+ Fiber Solutions campaign with Mediacom Business, and being Digital Awards finalists with Mediacom in…

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Taking Small Businesses From Rough Sketch To Reality

Many small businesses concepts begin as a scribble on a napkin before becoming a fully-realized business. We ran with that concept  for our Growing Stronger TV campaign. We morphed hand-drawn sketches into live video action to communicate the development and launch of a small business. For this technique, we removed the backgrounds from the filmed image,…

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Celebrating A Milestone Of Growth

Our new campaign for Mediacom Business celebrates their growing customer base, which has now reached over 75,000 customers. Using a documentary approach, we profile a range of small businesses across America who are embracing technology as a way to grow and expand their business. At the same time, we’re eliciting a “me too” attraction, a…

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Taking To The Open Road

When our client, Mediacom Business, asked us to create a TV spot for their “Open Road” broadband network expansion initiative, we looked to wide open spaces. Their $1 billion project will bring high-capacity broadband to businesses across America, including smaller towns and rural areas.

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Campaign Recap: Uncover The Truth TV Spots

Uncover the Truth

Are you watching a Kung Fu movie? A hard-boiled cop show? A news report, or a soap opera? In our recent campaign for Mediacom Business, yes you are – at least until the characters break out of their genres to uncover the truth about Mediacom Business’ products. On the surface, thinking about internet, phone and…

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Pat Kehoe Honored As One Of The Most Powerful Women In Cable

PK Network founder and president, Pat Kehoe, was among the women recognized by Cablefax magazine as the 2016 Most Powerful Women in Cable. Sporting an extensive cable television résumé, at channels such as A+E, Showtime and Lifetime, Pat left to start PK in 1989. Since then the agency works with programmers, providers, tech groups and…

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PK Network Wins “Excellence In Multicultural Marketing” Award

On September 7, 2016, the National Association for Multi-ethnicity in Communications (NAMIC) announced the winners of its Excellence in Multicultural Marketing Awards (EMMA) and we were thrilled to bring home first-place in the Marketing Tactics category for a direct mail piece we created as part of our “Uncover the Truth” campaign for Mediacom Business. We…

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