Cable Industry – Page 2 – PK Network Communications

#TotallyTechThursday Hits the Mark

Mediacom Cable was looking for a way to solidify their Xtream brand as a technology leader, and PK Network had the social media solution. Xtream Totally Tech Thursday is a monthly sweepstakes on Mediacom’s Facebook page featuring cutting edge tech and electronics prizes. It didn’t take long for these “Comment to Win” posts and giveaways…

Small Agency Savvy, Big Telly Award Wins

The Telly Awards are the premier ad agency recognition for video and television advertising. Video work for our clients, ACF Fiorentina, a professional soccer team playing in Italy’s top division, Mediacom Business, the leader in business internet, as well as PK Network was among this year’s Telly winners. Founded in 1979, the Telly Awards annually…

American Business is Strong

As part of the Mediacom Business COVID-19 response campaign that PK Network created, our new TV spot speaks to the strength and resilience of American businesses to adapt to changing situations and thrive.

Pioneer Inductees Shine Bright In NOLA

This year the 53rd Annual Cable TV Pioneers Banquet was held in New Orleans, Louisiana. The ceremony was attended by over 500 guests and featured 25 new Pioneers inductees, who have made significant contributions to the cable industry. PK Network was proud to be the official Graphics Sponsor for the event. As Graphics Sponsor, we…

AccuWeather Hurricane Season TV Spot

When the world’s most accurate source of weather forecasts and warnings asks you to create a 30-second TV spot on Hurricane Season, you know what kind of deadline you’re under. Using storm imagery, graphics, and other raw footage, we conveyed how AccuWeather uses the latest technology and on-the-ground reporting to make them the severe weather…

Creating A Digital Ad Primer For Spectrum

Spectrum Reach, the advertising sales division of Charter Communications / Spectrum, needed a presentation for local community business groups. Designed to give small businesses an introduction into how digital advertising can help them reach their customers. Instead of a sales pitch, the presentation positions Spectrum as a subject authority. Using bright imagery and featuring the…

The Revolution Will Be Televised – After Some 3D Rendering & Compositing

Here’s a behind-the-scenes look at PK Network’s latest TV commercial for our “Revolutionize Your Business” campaign for Mediacom Business. The larger size of the green screen cyclorama at Windmill Studios in Brooklyn gave us plenty of room to lay track and move our camera around the actors. See the final spot with all of the…

We’re Looking For Another Good Cause

We at PK Network have always valued local community service, and we’ve done pro bono work for a number of great organizations over the years. Now we’re looking for a new cause. If you’re aware of a charitable organization that’s in need of creative services, advertising, marketing, or public relations, email us at hello@pknetwork.com PK…

On Set With Cindy Cashdollar

Producing a TV spot for Mediacom Business, we were excited to have the opportunity to work with five-time Grammy winner Cindy Cashdollar and her band, the Syncopators. Cindy is in the Texas Steel Guitar Hall of Fame, and has worked with artists such as Van Morrison, Bob Dylan, Rod Stewart, and Ryan Adams. Filmed at…

Pat Kehoe Featured On eSports & Live Entertainment Panel At 2018 NAB

On October 18th, Pat Kehoe spoke on an eSports and live events panel with Joseph Hopkins of Make.tv, Steve Davis of Ooyala, and Stuart Lipson of the eSports Advertising Bureau at last week’s NAB Show NY. Critical needs for live – abundant bandwidth at every stage of transmission, capable technical partners, and advertisers who understand…