On Air

Cosmos Campaign Nets 8 Telly Awards

How do you pack a new stadium with soccer fans for an entire season? We used cross-platform advertising to reach family, individual and Hispanic fans where they lived – that meant a flexible out-of-home campaign of digital subway panels and bus sides to highway billboards. We mixed in targeted TV and social media to build…

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PK Network Wins 5 Telly Awards

How do you pump up the sales funnel? By featuring the growing number of business owners who successfully used Mediacom’s broadband services to expand their business and increase productivity, we illustrated the benefits of broadband for a variety of companies. The campaign contributed to an 8.9% year-over-year growth and conversion rates from digital advertising were…

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PK Network Win At Cablefax Digital & Tech Awards

On March 6, 2018, at New York City’s Yale Club, PK Network along with our clients Mediacom Business and Mediacom celebrated our collaborative efforts at the Cablefax Digital and Tech Awards Luncheon. Taking home a “Tech Advertising Campaign” win for our Gigabit+ Fiber Solutions campaign with Mediacom Business, and being Digital Awards finalists with Mediacom in…

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Taking Small Businesses From Rough Sketch To Reality

Many small businesses concepts begin as a scribble on a napkin before becoming a fully-realized business. We ran with that concept  for our Growing Stronger TV campaign. We morphed hand-drawn sketches into live video action to communicate the development and launch of a small business. For this technique, we removed the backgrounds from the filmed image,…

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The NY Cosmos Take The Action To The Streets

We’ve been busy with a range of promotions for the NY Cosmos, here’s a look at the TV spot we created that brings the “NYC Originals,” the NY Cosmos soccer team, to the streets of their new home in Brooklyn. We created a unique motion graphics spot where still photos of the players are animated…

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Celebrating A Milestone Of Growth

Our new campaign for Mediacom Business celebrates their growing customer base, which has now reached over 75,000 customers. Using a documentary approach, we profile a range of small businesses across America who are embracing technology as a way to grow and expand their business. At the same time, we’re eliciting a “me too” attraction, a…

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Taking To The Open Road

When our client, Mediacom Business, asked us to create a TV spot for their “Open Road” broadband network expansion initiative, we looked to wide open spaces. Their $1 billion project will bring high-capacity broadband to businesses across America, including smaller towns and rural areas.

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GOAAAAL! PK Scores With New Campaign For The New York Cosmos

It’s all kicking off in Brooklyn, and PK Network is right there driving awareness and attendance to the legendary NY Cosmos’ 2017 season. As the NY Cosmos agency of record, the PK team hit the ground running producing a multi-platform, bi-lingual campaign that touts the return of the NY originals back to their New York…

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Campaign Recap: Uncover The Truth TV Spots

Uncover the Truth

Are you watching a Kung Fu movie? A hard-boiled cop show? A news report, or a soap opera? In our recent campaign for Mediacom Business, yes you are – at least until the characters break out of their genres to uncover the truth about Mediacom Business’ products. On the surface, thinking about internet, phone and…

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Bah, Humbug. It’s Ebenezer Scrooge In Our New On-Air Spot

PK Network recreated Victorian England in New Jersey to shoot a spot in our “Uncover the Truth” campaign for our client, Mediacom Business. In this spot, Scrooge joyously celebrates his recent switch to Mediacom Business… as well as discovering the true meaning of Christmas. The courtyard of the historic mill building, built in 1881, served…

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