Bringing a Virtual Experience to the Pioneers

PK Network were proud to have been involved in one of the hottest (even though we shot part of it in chilly Wyoming) award galas of the year for our pro bono client Cable TV Pioneers. From filming the award show hosts in picturesque Jackson Hole, Wyoming, designing and producing all the collateral, champagne gift…

Read More

Video Production in the Time of COVID

Producing TV spots during the Covid-19 pandemic certainly has it’s challenges. Not being able to shoot on location meant we filmed our talent utilizing green screen technology to keep the style and integrity of the other spots PK Network has produced in the past. Behind the Scenes Photos TV Spot

Read More

Small Agency Savvy, Big Telly Award Wins

The Telly Awards are the premier ad agency recognition for video and television advertising. Video work for our clients, ACF Fiorentina, a professional soccer team playing in Italy’s top division, Mediacom Business, the leader in business internet, as well as PK Network was among this year’s Telly winners. Founded in 1979, the Telly Awards annually…

Read More

American Business is Strong

As part of the Mediacom Business COVID-19 response campaign that PK Network created, our new TV spot speaks to the strength and resilience of American businesses to adapt to changing situations and thrive.

Read More

AccuWeather Hurricane Season TV Spot

When the world’s most accurate source of weather forecasts and warnings asks you to create a 30-second TV spot on Hurricane Season, you know what kind of deadline you’re under. Using storm imagery, graphics, and other raw footage, we conveyed how AccuWeather uses the latest technology and on-the-ground reporting to make them the severe weather…

Read More

It Takes A Village To Fill An Audience

For a new TV spot for Mediacom’s Gigabit+ service, we created a fictional “industry event” with a keynote speaker extolling the qualities that make Gigabit+ an enterprise-level service. To fill out the audience, we used a handful of extras, (including some of the PK Network team – seen here), and replicated them to fill out…

Read More

Making Direct Sales Fun?

Mediacom’s Direct Sales department approached PK Network with a unique challenge: how can we make a TV spot that will make direct door-to-door sales attractive? A traditional shoot that could deliver the right production value would be out of their budget range.   Our solution was to create illustrations of a diverse set of outgoing…

Read More

The Revolution Will Be Televised – After Some 3D Rendering & Compositing

Here’s a behind-the-scenes look at PK Network’s latest TV commercial for our “Revolutionize Your Business” campaign for Mediacom Business. The larger size of the green screen cyclorama at Windmill Studios in Brooklyn gave us plenty of room to lay track and move our camera around the actors. See the final spot with all of the…

Read More

Cosmos Campaign Nets 8 Telly Awards

How do you pack a new stadium with soccer fans for an entire season? We used cross-platform advertising to reach family, individual and Hispanic fans where they lived – that meant a flexible out-of-home campaign of digital subway panels and bus sides to highway billboards. We mixed in targeted TV and social media to build…

Read More

PK Network Wins 5 Telly Awards

How do you pump up the sales funnel? By featuring the growing number of business owners who successfully used Mediacom’s broadband services to expand their business and increase productivity, we illustrated the benefits of broadband for a variety of companies. The campaign contributed to an 8.9% year-over-year growth and conversion rates from digital advertising were…

Read More