Spectrum Reach, the advertising sales division of Charter Communications / Spectrum, needed a presentation for local community business groups. Designed to give small businesses an introduction into how digital advertising can help them reach their customers. Instead of a sales pitch, the  presentation positions Spectrum as a subject authority. Using bright imagery and featuring the…

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On October 18th, Pat Kehoe spoke on an eSports and live events panel with Joseph Hopkins of Make.tv, Steve Davis of Ooyala, and Stuart Lipson of the eSports Advertising Bureau at last week’s NAB Show NY. Critical needs for live – abundant bandwidth at every stage of transmission, capable technical partners, and advertisers who understand…

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How do you turnaround negative brand sentiment and build positive engagement? We met the challenge by creating a humorous original content series starring two TV experts, the Couch Potatoes. This self-deprecating duo took shots at themselves and made corny yet endearing comments on everything from the client’s programming to national holidays. Facebook Results: 168 post…

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How do you grow fan loyalty and engagement? We used social media for NY Cosmos players to share their stories through “Player Vignettes.” These social media stories along with other videos and posts resonated with fans across social media platforms from FB and YouTube to Twitter posts. A compilation of NY Cosmos player profile videos…

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Many small businesses concepts begin as a scribble on a napkin before becoming a fully-realized business. We ran with that concept  for our Growing Stronger TV campaign. We morphed hand-drawn sketches into live video action to communicate the development and launch of a small business. For this technique, we removed the backgrounds from the filmed image,…

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When our client, Mediacom Business, asked us to create a TV spot for their “Open Road” broadband network expansion initiative, we looked to wide open spaces. Their $1 billion project will bring high-capacity broadband to businesses across America, including smaller towns and rural areas.

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It’s all kicking off in Brooklyn, and PK Network is right there driving awareness and attendance to the legendary NY Cosmos’ 2017 season. As the NY Cosmos agency of record, the PK team hit the ground running producing a multi-platform, bi-lingual campaign that touts the return of the NY originals back to their New York…

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When PK Network was asked to provide a fresh new look to OnMedia TV and Digital ad sales, we tried to zone in on exactly what made them better than the rest. Paying special attention to their unique targeted approach to a more effective type of advertising, we updated their logo and a series of…

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PK Network is providing launch support materials for Fantastico.nyc, a website that provides Latino consumers in the New York metro area with a ticket-purchasing experience that is entirely in Spanish from homepage to checkout. Working with our client, Schramm Marketing Group, we’re excited to flex our multi-cultural marketing muscles and serve the region’s large Hispanic…

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