Animation

Making Direct Sales Fun?

Mediacom’s Direct Sales department approached PK Network with a unique challenge: how can we make a TV spot that will make direct door-to-door sales attractive? A traditional shoot that could deliver the right production value would be out of their budget range.   Our solution was to create illustrations of a diverse set of outgoing…

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The Revolution Will Be Televised – After Some 3D Rendering & Compositing

Here’s a behind-the-scenes look at PK Network’s latest TV commercial for our “Revolutionize Your Business” campaign for Mediacom Business. The larger size of the green screen cyclorama at Windmill Studios in Brooklyn gave us plenty of room to lay track and move our camera around the actors. See the final spot with all of the…

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The Couch Potatoes Give Mediacom’s
Social Presence A Boost

How do you turnaround negative brand sentiment and build positive engagement? We met the challenge by creating a humorous original content series starring two TV experts, the Couch Potatoes. This self-deprecating duo took shots at themselves and made corny yet endearing comments on everything from the client’s programming to national holidays. Facebook Results: 168 post…

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Taking Small Businesses From Rough Sketch To Reality

Many small businesses concepts begin as a scribble on a napkin before becoming a fully-realized business. We ran with that concept  for our Growing Stronger TV campaign. We morphed hand-drawn sketches into live video action to communicate the development and launch of a small business. For this technique, we removed the backgrounds from the filmed image,…

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