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How do you turnaround negative brand sentiment and build positive engagement?

We met the challenge by creating a humorous original content series starring two TV experts, the Couch Potatoes. This self-deprecating duo took shots at themselves and made corny yet endearing comments on everything from the client’s programming to national holidays.

Facebook Results:

  • 168 post shares
  • 99% positive post reactions
  • 40 Facebook page likes
  • 105,351 video views
  • Grammy’s = 33,279 video views
  • V-Day ranked 4th highest in video views for 2018 Social Videos YTD with 38,194 video views
  • Watchathon = 33,878 video views

(out of all branded partner affiliate content and custom content videos)

Other Webisodes

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