How do you turnaround negative brand sentiment and build positive engagement?
We met the challenge by creating a humorous original content series starring two TV experts, the Couch Potatoes. This self-deprecating duo took shots at themselves and made corny yet endearing comments on everything from the client’s programming to national holidays.
- 168 post shares
- 99% positive post reactions
- 40 Facebook page likes
- 105,351 video views
- Grammy’s = 33,279 video views
- V-Day ranked 4th highest in video views for 2018 Social Videos YTD with 38,194 video views
- Watchathon = 33,878 video views
(out of all branded partner affiliate content and custom content videos)