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How do you pack a new stadium with soccer fans for an entire season?

We used cross-platform advertising to reach family, individual and Hispanic fans where they lived – that meant a flexible out-of-home campaign of digital subway panels and bus sides to highway billboards. We mixed in targeted TV and social media to build fan loyalty, it scored high satisfaction with fans. Season individual game tickets sales grew 30% over the previous season and stadium attendance was up more than 33%.

Our New York Cosmos campaign garnered 8 Telly awards including the only 2 Gold People's Telly Awards!

Telly Winners:

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NY COSMOS – FAN :30 SPOT: LOCAL TV

GOLD - PEOPLE’S CHOICE (VOTED BY PEOPLE!)
BRONZE - SPORTS (VOTED BY JUDGES)

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NY COSMOS – FAN :60 SPOT: SOCIAL MEDIA

BRONZE - ART DIRECTION

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NY COSMOS – ACTION: LOCAL TV

GOLD - PEOPLE’S CHOICE (VOTED BY PEOPLE!)
SILVER - 2D ANIMATION
SILVER - MOTION GRAPHICS
BRONZE - SPORTS

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NY COSMOS – TV SHOW OPENER: TELEVISION

BRONZE - OPENING SEGMENT

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