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Creating A Digital Ad Primer For Spectrum

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Spectrum Reach, the advertising sales division of Charter Communications / Spectrum, needed a presentation for local community business groups. Designed to give small businesses an introduction into how digital advertising can help them reach their customers. Instead of a sales pitch, the  presentation positions Spectrum as a subject authority.

Using bright imagery and featuring the end customers that the businesses are trying to reach, PK Network created a deck that delivers a quick lesson in the basics, and does it in a way that's quirky and fun.

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