GIGABIT+
The fastest speeds, the brightest lights.
ENTERPRISE-LEVEL BUSINESS INTERNET
REBRANDING CAMPAIGN
THE CHALLENGE
Launch a high-end, high-tech broadband product that stands apart from the existing broadband service.
LAUNCH MATERIALS
THE BIG IDEA
What makes this broadband service unique? Fiber optics. Built on a 100% fiber-optic backbone, data can literally move at the speed of light. PK Network’s solution to differentiate Mediacom Business from older technologies was a branding campaign and new service name, Gigabit+ Fiber Solutions to immediately flag the benefits of fiber; By visually correlating the product with light and original animations, we communicated light-speed fiber optics deliver up to a Gigabit and beyond are possible.
THE WORK
Our campaign of TV, print, public relations, outdoor and direct mail, as well as digital and online promotion created interest and awareness of Mediacom Business as provider of high-end enterprise service for large companies, municipalities and anchor institutions. The campaign resulted in a halo effect on the other Mediacom business and residential services that supported the company’s reputation and ranking as a technology leader in broadband infrastructure.
TV SPOTS
PRINT ADVERTISING
THE GIGABIT+ FIBER SOLUTIONS CAMPAIGN CONTRIBUTED TO:
US News and World Report ranked Iowa, Mediacom’s largest coverage area, as the #1 state for leading infrastructure (internet access.)
Sales Volume Growth year-over-year
(2 Year Period)
Total Enterprise and small business customers over past 5 years
WINNER - HERMES AWARD, 3 TELLY AWARDS, MARCOM AWARD
THE RESULTS
“PK Network did an outstanding job creating a brand identity and launching our enterprise-level broadband network. They had unique insights into the market and a solid understanding of our business which helped them generate an ongoing campaign that really resonates – the creative really delivers the high-end, high-tech excitement that is a perfect fit with the product.”
Kristi Salmon
Sr. Director of Marketing
Mediacom Business
WHAT'S NEXT? LET'S FIND OUT.
PK Network is an agile marketing and advertising agency based in NYC. If you're looking for fresh ideas, get in touch and let's create something amazing together!
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(212) 888-4700
EMAIL US:
hello@pknetwork.com