FANTÁSTICO

Just the ticket for sports, concerts and entertainment

SPANISH-LANGUAGE WEBSITE AND MOBILE APP FOR EVENT TICKETS LAUNCH + SUPPORT

 
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THE CHALLENGE


Help launch and increase awareness for a unique Spanish-language ticket site, servicing the Latino community in the greater New York metropolitan area.

ADVERTISEMENT MATERIALS

THE BIG IDEA

A marketing campaign targeting New York’s sizable Hispanic population while promoting Fantástico’s easy-to-use interface and competitive ticket pricing. The exclusivity of a ticket site and app catering to a Spanish-speaking customer base, from homepage to checkout, was a key point of focus.

THE BIG IDEA

A marketing campaign targeting New York’s sizable Hispanic population while promoting Fantástico’s easy-to-use interface and competitive ticket pricing. The exclusivity of a ticket site and app catering to a Spanish-speaking customer base, from homepage to checkout, was a key point of focus.

THE WORK

We created print ads, posters, and other collateral pieces zeroing in on sporting events and concerts with potential wide appeal in the Latino community.

Feeding off the buzz created by the 2018 World Cup, we also built pieces around the International Champions Cup, which pitted powerhouse European soccer clubs against one another at venues across the U.S. The campaign generated awareness in Spanish-speaking communities and drove traffic to the Fantástico website.

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PRINT ADVERTISING

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THE RESULTS

“Our confidence in PK Network only grew, as they immediately understood what our product was about, worked with us to develop a solid strategy, and then executed the campaign to a tee. In terms of what we asked for and what we were able to achieve, they over-delivered.”

Joseph Schramm
President
Fantástico

 

WHAT'S NEXT? LET'S FIND OUT.

PK Network is an agile marketing and advertising agency based in NYC. If you're looking for fresh ideas, get in touch and let's create something amazing together!

GIVE US A CALL:
(212) 888-4700