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UNCOVER THE TRUTH

Overcoming Marketplace Perception About Business Services Was Never So Much Fun.

BUSINESS INTERNET PHONE & TV AD CAMPAIGN

THE CHALLENGE

Cut through the clutter and get the word out about a Cable TV company’s business services.

TV SPOTS

THE BIG IDEA

Mediacom Business wanted a clever way to break through the dry, cookie cutter business-to-business advertising. (After all, no one likes dry cookies.) They were looking for a humorous and compelling approach to address misperceptions that it was difficult to switch and save with Mediacom Business.

So, PK Network created an acquisition campaign for potential customers to “Uncover the Truth”– and discover Mediacom Business services are actually robust, reliable, and affordable.

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TRADE ADVERTISING
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THE WORK

PK Network integrated humor and parodies into a multi-level TV, print, radio and direct mail campaign. Each sales scenario tapped into well-known entertainment and highly recognizable stereotypes from the hard-boiled detective, the probing psychiatrist, and the inquisitive fortune teller – to parodies of movie favorites like Dr. Strangelove quickly and effectively communicated the shocking truth – that it “Pays to Switch and Save With Mediacom Business.”

THE RESULTS

Average annual new customers
%
increase in year-over-year sales
(2 year period)
%
increase in sales funnel volume
(2 year period)

WHAT'S NEXT? LET'S FIND OUT.

PK Network is an agile marketing and advertising agency based in NYC. If you're looking for fresh ideas, get in touch and let's create something amazing together!

GIVE US A CALL:
(212) 888-4700

EMAIL US:
hello@pknetwork.com