UNCOVER THE TRUTH
Overcoming Marketplace Perception About Business Services Was Never So Much Fun.
BUSINESS INTERNET PHONE & TV AD CAMPAIGN
TV SPOTS
Mediacom Business wanted a clever way to break through the dry, cookie cutter business-to-business advertising.
PK Network integrated humor and parodies into a multi-level TV, print, radio, and direct mail campaign. Each sales scenario tapped into well-known entertainment and highly-recognizable stereotypes—the hard-boiled detective, the probing psychiatrist, and the inquisitive fortune teller—to parodies of movie favorites, and effectively communicated the shocking truth – that it “Pays to Switch and Save With Mediacom Business.”
TRADE ADVERTISING
THE RESULTS
Average annual new customers
%
increase in year-over-year sales(2 year period)
%
increase in sales funnel volume (2 year period)