Posts by PK Network
The NY Cosmos Take The Action To The Streets
We’ve been busy with a range of promotions for the NY Cosmos, here’s a look at the TV spot we created that brings the “NYC Originals,” the NY Cosmos soccer team, to the streets of their new home in Brooklyn. We created a unique motion graphics spot where still photos of the players are animated…
Read MoreBusiness Referrals Bring Big Rewards
Word of mouth is alive and well. Business referrals from satisfied consumers and clients are one of the most effective ways for companies to expand their customer bases. Finding the right tone and approach to help generate this positive buzz is key. At PK Network, we have a proven track record of creating highly-effective incentive…
Read MoreCelebrating A Milestone Of Growth
Our new campaign for Mediacom Business celebrates their growing customer base, which has now reached over 75,000 customers. Using a documentary approach, we profile a range of small businesses across America who are embracing technology as a way to grow and expand their business. At the same time, we’re eliciting a “me too” attraction, a…
Read MoreTaking To The Open Road
When our client, Mediacom Business, asked us to create a TV spot for their “Open Road” broadband network expansion initiative, we looked to wide open spaces. Their $1 billion project will bring high-capacity broadband to businesses across America, including smaller towns and rural areas.
Read MoreGOAAAAL! PK Scores With New Campaign For The New York Cosmos
It’s all kicking off in Brooklyn, and PK Network is right there driving awareness and attendance to the legendary NY Cosmos’ 2017 season. As the NY Cosmos agency of record, the PK team hit the ground running producing a multi-platform, bi-lingual campaign that touts the return of the NY originals back to their New York…
Read MoreCampaign Recap: Uncover The Truth TV Spots
Are you watching a Kung Fu movie? A hard-boiled cop show? A news report, or a soap opera? In our recent campaign for Mediacom Business, yes you are – at least until the characters break out of their genres to uncover the truth about Mediacom Business’ products. On the surface, thinking about internet, phone and…
Read MoreOnMedia Is On Point
When PK Network was asked to provide a fresh new look to OnMedia TV and Digital ad sales, we tried to zone in on exactly what made them better than the rest. Paying special attention to their unique targeted approach to a more effective type of advertising, we updated their logo and a series of…
Read MoreBah, Humbug. It’s Ebenezer Scrooge In Our New On-Air Spot
PK Network recreated Victorian England in New Jersey to shoot a spot in our “Uncover the Truth” campaign for our client, Mediacom Business. In this spot, Scrooge joyously celebrates his recent switch to Mediacom Business… as well as discovering the true meaning of Christmas. The courtyard of the historic mill building, built in 1881, served…
Read MorePat Kehoe Honored As One Of The Most Powerful Women In Cable
PK Network founder and president, Pat Kehoe, was among the women recognized by Cablefax magazine as the 2016 Most Powerful Women in Cable. Sporting an extensive cable television résumé, at channels such as A+E, Showtime and Lifetime, Pat left to start PK in 1989. Since then the agency works with programmers, providers, tech groups and…
Read MoreSay ¡Hola! To Fantástico
PK Network is providing launch support materials for Fantastico.nyc, a website that provides Latino consumers in the New York metro area with a ticket-purchasing experience that is entirely in Spanish from homepage to checkout. Working with our client, Schramm Marketing Group, we’re excited to flex our multi-cultural marketing muscles and serve the region’s large Hispanic…
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