When Italian Serie A soccer team, ACF Fiorentina, came to NYC to unveil their new uniforms, play an exhibition game vs Benfica at Red Bull Arena, and to promote the team in the USA, PK Network was excited to be part of the action. Working closely with ACF Fiorentina and their new owner, Rocco Commisso, we produced photo and video content for their social platforms, created local advertising and awareness, and made sure the stadium was a sea of purple with “rally towels,” t-shirts, banners, and flags. Above is a social media video we produced to unveil the team's new uniform.