Running Subway Productions, the company that created touring experiences such as Discovery Times Square and The Art of The Brick Lego Exhibition, called on PK Network to help them create a new experience unlike anything they've ever done before.

This NYC experience will be a new and uplifting experience that will connect guests to the heart of New York City in a unique and extraordinary way. allows guests to journey through the history of NYC via live actors, immersive media and museum galleries… culminating with a theme park-quality soaring ride.

PK Network contributed to the earliest phase of the project with naming, marketing, advertising and branding concepts for the planned attraction.