Making Direct Sales Fun?

Mediacom's Direct Sales department approached PK Network with a unique challenge: how can we make a TV spot that will make direct door-to-door sales attractive? A traditional shoot that could deliver the right production value would be out of their budget range.

Our solution was to create illustrations of a diverse set of outgoing salespeople that are bright, fun, and colorful. With bold graphic backgrounds and fun script typeface, we transformed potentially dry subject matter into a concept for a motion graphics TV spot that hit the right tone.