On Air – Page 2 – PK Network Communications

AccuWeather Hurricane Season TV Spot

When the world’s most accurate source of weather forecasts and warnings asks you to create a 30-second TV spot on Hurricane Season, you know what kind of deadline you’re under. Using storm imagery, graphics, and other raw footage, we conveyed how AccuWeather uses the latest technology and on-the-ground reporting to make them the severe weather…

It Takes A Village To Fill An Audience

For a new TV spot for Mediacom’s Gigabit+ service, we created a fictional “industry event” with a keynote speaker extolling the qualities that make Gigabit+ an enterprise-level service. To fill out the audience, we used a handful of extras, (including some of the PK Network team – seen here), and replicated them to fill out…

Making Direct Sales Fun?

Mediacom’s Direct Sales department approached PK Network with a unique challenge: how can we make a TV spot that will make direct door-to-door sales attractive? A traditional shoot that could deliver the right production value would be out of their budget range. Our solution was to create illustrations of a diverse set of outgoing…

The Revolution Will Be Televised – After Some 3D Rendering & Compositing

Here’s a behind-the-scenes look at PK Network’s latest TV commercial for our “Revolutionize Your Business” campaign for Mediacom Business. The larger size of the green screen cyclorama at Windmill Studios in Brooklyn gave us plenty of room to lay track and move our camera around the actors. See the final spot with all of the…

Cosmos Campaign Nets 8 Telly Awards

How do you pack a new stadium with soccer fans for an entire season? We used cross-platform advertising to reach family, individual and Hispanic fans where they lived – that meant a flexible out-of-home campaign of digital subway panels and bus sides to highway billboards. We mixed in targeted TV and social media to build…

PK Network Wins 5 Telly Awards

How do you pump up the sales funnel? By featuring the growing number of business owners who successfully used Mediacom’s broadband services to expand their business and increase productivity, we illustrated the benefits of broadband for a variety of companies. The campaign contributed to an 8.9% year-over-year growth and conversion rates from digital advertising were…

PK Network Win At Cablefax Digital & Tech Awards

On March 6, 2018, at New York City’s Yale Club, PK Network along with our clients Mediacom Business and Mediacom celebrated our collaborative efforts at the Cablefax Digital and Tech Awards Luncheon. Taking home a “Tech Advertising Campaign” win for our Gigabit+ Fiber Solutions campaign with Mediacom Business, and being Digital Awards finalists with Mediacom in…

Taking Small Businesses From Rough Sketch To Reality

Many small businesses concepts begin as a scribble on a napkin before becoming a fully-realized business. We ran with that concept for our Growing Stronger TV campaign. We morphed hand-drawn sketches into live video action to communicate the development and launch of a small business. For this technique, we removed the backgrounds from the filmed image,…

The NY Cosmos Take The Action To The Streets

We’ve been busy with a range of promotions for the NY Cosmos, here’s a look at the TV spot we created that brings the “NYC Originals,” the NY Cosmos soccer team, to the streets of their new home in Brooklyn. We created a unique motion graphics spot where still photos of the players are animated…

Celebrating A Milestone Of Growth

Our new campaign for Mediacom Business celebrates their growing customer base, which has now reached over 75,000 customers. Using a documentary approach, we profile a range of small businesses across America who are embracing technology as a way to grow and expand their business. At the same time, we’re eliciting a “me too” attraction, a…